What inspired you to pursue a career in this industry, and how has your perspective as a woman shaped your vision and hospitality approach?

SINA Hotels has always been part of my family, so when I finished my studies, I was deeply inspired by my parents' passion for this business. Their enthusiasm motivated me to get involved — and day by day, year after year, I fell in love with the world of hospitality.

What is your favorite part of working in luxury hospitality, and what keeps you passionate about continuing to evolve your brand and guest experience?

I’ve experienced many roles within the company, starting in administration — which I did not like very much. When I moved from our headquarters in Florence to Rome, we had two beautiful hotels that needed a dedicated sales effort. I took charge of this office, traveling the world to better understand the needs of different markets and how to offer our luxury services to international guests. Today, I am Vice President of SINA Hotels, which has grown to include 11 properties, and I oversee renovations while collaborating on marketing and sales strategies. What keeps me passionate is seeing our hotels constantly evolve while always maintaining the warm, authentic hospitality that defines us.

What is a signature experience at one of your properties that truly reflects your personal touch or leadership?

Our guests seek meaningful experiences, and each of our destinations offers something special. I personally love highlighting our properties off the beaten path — places where travelers can connect with local traditions. At Villa Matilde in Piedmont, a biking tour through the rolling countryside reveals the beauty of the region. In Umbria, a simple but unforgettable meal paired with locally produced wines makes guests feel part of the land. And at Centurion Palace in Venice, a gondola champagne tour captures the magic of the city from a truly unique perspective.

Can you share a moment when being a woman in this industry gave you a unique perspective or advantage in creating exceptional guest experiences?

When renovating guest rooms or public spaces, I always pay special attention to the small details that women appreciate — more space for toiletries in the bathroom, proper lighting for makeup, or extra hangers in the wardrobe. I believe women have a natural instinct for creating warm, inviting spaces — and that sense of care translates into a more thoughtful and welcoming atmosphere for all guests.

What is the most valuable lesson you've learned as a female leader in luxury travel, and how has it shaped the way you do business?

The most valuable lesson I’ve learned is to truly listen — to both our guests and our staff. Our goal is to offer a personalized service that starts with a smile at check-in and makes every guest feel at home. Who better than a woman to lead a hotel? Times have changed, and today's travelers seek more than just a comfortable bed — they crave experiences that stay with them long after their journey ends. A personal recommendation shared by word of mouth remains the most powerful form of promotion, and creating those unforgettable moments is what drives everything we do.