Catching up with Marchesa Matilde Salvo from Sina Hotels in Italy

Jul 29

Happy Friday!

It's always an honor to communicate with you, my colleagues and friends in the travel trade, as your steadfast support of SINA HOTELS throughout our 64 years in business has meant a great deal to my family.

I feel very proud to be one of the leaders of Sina Hotels, the longest standing collection of luxury hotels in Italy, founded by my father Count Ernesto Bocca in 1958 and managed today by my brother, Bernabò Bocca, and myself. With the support of the third generation, including my son, Francesco Salvo, and my niece, Valentina Simili, we have worked hard to expand the company to include 11 hotels in Italy's most iconic destinations, each with their own individual style and unique feel.

Over the past few years, we are fortunate to have been able to invest in the future of our 11 luxury properties. Through renovation, redecoration, and reorganization, we have been hard at work making sure that our hotels continue to evolve alongside the modern-day traveler.

Continue reading below for a fun family recipe, an exciting offer, a list of my favorite restaurants in Italy and an overview of our hotels. For booking requests or for more information about Sina Hotels, feel free to contact our team at sina.booking@sinahotels.com. I hope to welcome you in Italy soon, as we would love to show you our collection in person, but until then I wish you a wonderful weekend.

Best regards and have a fantastic weekend,

Matilde Salvo
Vice President
Sina Hotels

Sina’s Signature Cocktail

Back in 1958, my father Count Ernesto Bocca founded Sina Hotels – a drastic change from his previous business in the leather tannery industry. He was able to do so thanks to the support and affection of his wife, my mother, who backed him up on everything, except when it came to choosing a good drink to share. Coming from Turin, my father was a fan of vermouth (a traditional liquor which finds its origins in Turin) whilst my mother, coming from Milan, loved her Campari. This is how in 1958, to celebrate the foundation of Sina Hotels, the Count and Countess finally agreed on a drink they could share: The “Milan – Turin 1958” cocktail made with both vermouth and Campari. This cocktail, which we have available to guests staying at our hotels, has been a family favorite for the past 60 years and I am happy to share the recipe with you here.

Our Diamond Grand Tour Offer

THE OFFER
Stay 6 nights for the price of 5 at any combination of 2 or more Sina Hotels throughout Italy. This map marks the destinations where there are Sina Hotels present.

LOW SEASON RATE 2023
Jan 2 - Mar 30 / Jul 31 - Aug 28 / Nov 6 - Dec 28
6 nights for the price of 5 from € 1,920

HIGH SEASON RATE 2023
Mar 31 - Jul 30 / Aug 29 - Nov 5 / Dec 29 - Jan 1 ‘24
6 nights for the price of 5 from € 2,820

RATE INCLUSIONS
Rates are for 2 people in a double room for 6 nights including:
» Buffet breakfast
» Upgrade, late check-out & early check-in subject to availability
» Welcome amenities in room
» Free access to Sina Fitness Club and pool, where available
» Additional benefits specific to each hotel